A SaaS company, 10 to 8, were looking to update their website inline with their recent rebrand. The previous site was extremely large, consisting of 100s of pages and unclear navigation that left visitors lost and overwhelmed when trying to navigate the site.
The goal was to simplify the overall site structure, reducing the number of pages and creating a clear, concise website that allowed users to easily find the information they need. The new site also needed to set the company apart from their competitors with the bold, new branding.
Starting with a site map, we identified the key pages that had the highest number of visits and those with the best SEO ranking/performance, combining similar pages where possible. We also collated a list of templates that can be used across the site, keeping the page design consistent and making it easier for the client to be able to add pages when needed.
The pages are structured for lead generation and to increase conversion rate, following best practice for SaaS websites. This includes a homepage, product pages, solution pages, about page, pricing page and resource centre, amongst many others.
