Boss Hog is a new bacon infused whiskey which is breaking the boundaries of the drinks market. In keeping with current trends, traditional whiskey has been given a revamp, adding bacon to create a uniquely intense flavour. This exclusive mix is aimed at those who go the whole hog and just like the drink, are the top hog of their lives.
To engage with millennials, the brand will be spread across social channels using the hashtag #whosthebossnow? to allow for consumer interaction and allow them to create their own 'top hog' with the product.
