In response to Dragon Rouge, Firestarters brief
Kwikfit are aiming to break the taboo on men's mental health and normalise the stigma. The campaign acts as a prompt to acknowledge that things may not be okay, becoming the first step back onto the road. Notoriously known for being the helping hand when your vehicle is out of sorts, Kwikfit aim to extended this help to the man behind the machine.
Looking after the man, not just the machine.
